This vacancy has now closed

Digital Content Manager

  • Full time or Part time
  • £39,878 – £46,167
  • Grantown on Spey
  • Closing 28th June 2022

  • Advertised from 8th June 2022
  • Salary Band E. Permanent Contract. 37.5 hours per week (though 30/hrs per week will be considered).


About Us:

The Cairngorms National Park (CNP) is the largest national park in the UK, covering 4500km2. It is also a place of sheer abundance, having more high mountain ground than anywhere else in the UK, the largest Caledonian forest, some of Scotland’s purest rivers and finest livestock rearing farmland. It is home to 25 percent of the UK’s rare and endangered species. It is a truly unique place to work, with our dedicated and passionate Communications team who are committed to providing the highest quality information experience for our varied audiences, every day. Furthermore, there is access to some of the most beautiful countryside straight from our Headquarters office door.

The Cairngorms National Park Authority (CNPA) was recognised as one of Scotland's top 10 flexible employers and listed in the UK’s Top 100 best not for profit companies to work for; we’re dedicated to both this fantastic landscape and our employees.

We now have an exciting opportunity for a Digital Content Manager to join the CNPA and lead our digital communications and strategy.

The Role:

As the Digital Content Manager you will develop a digital content strategy that builds awareness of – and support for – the Cairngorms National Park and the work of the Park Authority. This means you will be responsible for shaping the direction of digital communications.

You will create and curate content across a range of digital channels – from social media to websites and blogs – that meet the needs of our target audiences and gives them a voice, working closely with audience-facing colleagues, partner organisations and other relevant groups / individuals. This means that you will understand our audiences needs and have opportunities to develop great working relationships with a variety of stakeholders.

You will line manage the Digital Content Coordinator, meaning you will be confident in leading, managing and inspiring others to give the best possible communications experience to our audiences.

So, if you are keen to be the Digital Content Manager and lead our digital communications and strategy and you can display the skills and experience listed here, this is the role you’ve been waiting for.

CNPA Benefits:

  • Civil service pension scheme
  • 25 days annual leave, increasing to 30 days with service, plus Public Holidays
  • Professional development
  • Flexible working
  • Cycle to work scheme
  • Use of pool cars

About You:

To be considered as our Digital Content Manager, you’ll need:

  • Experience of delivering digital marketing and public relations campaigns to engage with identified target audiences, applying relevant market research.
  • Sound understanding of social media channels and awareness / experience of emerging new media technologies.
  • Excellent project management skills, able to manage workloads and delegate where appropriate.
  • IT literate, including experience of using social media management tools (preferably Hootsuite) and knowledge of open-source content management systems (preferably Wordpress)
  • Excellent communication skills, both presentation and written, with the ability to persuade others to support CNPA campaigns.
  • Experience of line managing team members and supporting their personal and professional development.
  • Good proactive networker outside and inside the organisation.
  • Initiative, strategic vision and drive to develop the role and work of the team.
  • Full UK driving licence or access to a driver if disability prevents driving.

A Degree or equivalent qualification in public relations or marketing or related discipline, knowledge of photo-editing/graphic manipulation software, experience of running behaviour change campaigns, understanding of issues relating to the Cairngorms National Park and its audiences and a Gaelic Language speaker would be beneficial to your application.

Application notes

Closing Date: 23:59pm, Tuesday 28th June 2022

Interview Date: Wednesday 20th July 2022 (held virtually)

To apply, please click here

Please note, we do not accept Curriculum Vitae (CV).

CNPA is an inclusive organisation and we welcome applications from everyone irrespective of sex, sexual orientation, gender identity, ethnicity, faith and religion, disability and age. We are Disability Confident committed employer, if you are an applicant with disabilities who meets the essential requirements of the post, we will interview you. In all circumstances CNPA appoints on merit based evidence the applicant supplies in meeting the essential criteria for the post.

If you require more information, or if you require any adjustments to be made to the application process due to disability please contact us on 01479 873535 or email:

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