As a skilled digital marketer with extensive experience of creating, implementing, and delivering social media
channel strategies, this is an incredible opportunity to use your expertise to save the planet. As the world’s
leading independent conservation organisation, we are working on bringing our world back to life. To make sure
we achieve our goals, it’s vitally important that our work is communicated clearly, while being, engaging,
consistent and credible. Which is where your skills are needed. In this new role, we want you to develop
strategies to help us reach new audiences, deepen our relationships with supporters and mobilise people to
support our work.
As Social Media and Digital Manager you will collaborate with colleagues to create inclusive social and digital
content that grasps the public and decision makers’ attention. You will take responsibility for leading the
organic and paid social media strategies for the organisation and embedding engaging and inclusive social media
activity across WWF Scotland. You will own our social media channels as well as our website. This will involve
updating the existing site and creating new content, maximising the opportunities for brand and campaign
engagement as well as policy influencing.
We will look to you to deliver positive digital and social content to promote our work in advocacy, campaigns, and
fundraising. This will include finding and telling stories that show the importance of our work and inspire our
audiences to get involved and take action. Important will be the ability to embed a Diversity, Equity &
Inclusion approach across all out digital and social content and platforms, to make sure that everyone can
engage with our work. You will also provide incident management responses across digital channels as well as
monitor trends in social media and explore new tools, applications, and opportunities.
You will have a background in creating, implementing, and delivering social media channel strategies and operations
for an organisation with a high public profile. This will have given you a strong understanding of content that
works and does not work for specific social media audiences and channels. You will have experience of increasing
reach, engagement, and conversion levels on social media too. Comfortable using design software, including Adobe
Creative Suite, and basic video and photo editing tools, you will also be able to use Content Management
Systems. In addition, you will be highly organised and possess strong communication, relationship building, and
interpersonal skills.
A good understanding of Scotland, its institutions, political structures, stakeholders and environment would be
desirable but not essential.
If you have the skills to ensure our social media channels reach new audiences and deepen our relationships with
supporters, we would love to hear from you
This is a UK based contract and as such, you are required to have the Right to Work in the UK. Evidence of your Right
to Work will be checked prior to interview.