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Top job! Head of Communications

  • Full time
  • £45,000
  • Edinburgh
  • Closing 6th June 2022


  • Advertised from 20th May 2022
  • 35 hours per week

Role

We believe in a world where every child has equal access to safe surgery

That doesn’t seem like such a big ask. Every child has a right to life and that shouldn’t be taken away by an injury or illness that can be easily fixed. Children who battle cancer and undergo chemotherapy shouldn’t get to the end of that process only to be denied the surgery that will offer them the chance of survival. Children who break an arm or a leg shouldn’t live the rest of their lives in disability.

Babies who need simple procedures in the first hours of life shouldn’t be left to die, and children born with urological conditions shouldn’t be denied an education because they can’t access the simple operation they need.

Our vision is for a world where every child is treated equally

Our mission is to support local doctors, through the provision of training and infrastructure, to ensure they can use their incredible talents to care for their nation’s children. The number of children we need to reach is overwhelming. They urgently need our help.

About the Role

Kids Operating Room is at an exciting time as we invest in our Communications team to raise awareness of our work for children. This new role is a critical role within our ambitious plans. This role is responsible for initiating and driving forward our communications strategy to raise awareness of the need for global surgery for children and the profile of KidsOR.

This is a unique opportunity to join one of the UK’s fastest growing charities and help shape the direction of its communications. The role will focus on delivering the digital strategy, producing robust content and to increase engagement through social media platforms and our website. You will be at the heart of helping to build Kids OR’s online presence to drive our fundraising and advocacy activities.

Leading our PR, building and boosting our brand, and developing marketing materials you will maximise opportunities to increase KidsOR’s profile and reach.

Working across our organisation, liaising with global partners you will effectively communicate with diverse stakeholders and audiences.

About You

An ambitious and dynamic communicator, you will have proven experience of bringing ideas, energy and skills to deliver impactful communications campaigns. You will be adept at ensuring organisational messages are communicated in a clear, consistent and credible way. To be successful in this role you will be:

  • Experienced in developing and executing communications strategies to build brand, profile and awareness
  • A skilled leader who can motivate a small team to develop and deliver public facing communications campaigns
  • An effective project manager used to overseeing multiple stakeholder relationships
  • An exceptional content creator, able to transform complex project information into compelling stories and content for a range of audiences

Key Tasks and Responsibilities

Planning and management

  • Develop and deliver communications plans that will drive forward KidsOR organisational objectives and raise awareness of both the need for global surgery for children and KidsOR’s work to meet that need
  • Plan and execute digital communications campaigns which dovetail with offline communications to create a multi-channel experience to grow audiences and traffic, including the development of, and monitoring against KPIs
  • Lead communications with KidsOR partners and other organisations
  • Manage agency partners, freelancers and suppliers including writing content briefs, issuing contracts, and managing outputs
  • Manage the communications budget

Digital

  • Devise focused digital strategies (website, social media and newsletters), with a strong focus on content to ensure all communications are on brand, user friendly and grow audiences.
  • Undertake continual analysis and testing of digital platform campaigns to inform future segmentation and retargeting campaigns
  • Lead content creation, editing and updating of our website to ensure its ongoing functionality, stability and performance
  • Understand and optimise user-journeys, experience and behaviours including utilising SEO, digital engagement and web analytics to support the effective delivery of communications campaigns
  • Monitor the sector for latest developments and trends to ensure that KidsOR explores the adoption of technology for new sources of revenue, donor acquisition, prospecting and ways to improve the donor experience

PR and Media

  • Increase the organisation’s profile across media, and with influencers and organisations, and develop relationships with target media representatives
  • Lead for issuing press releases and managing relationships with press and press agency
  • Respond to requests from the media for comments, views and supporting information and maximise opportunities for further engagement on relevant topics

Brand and identity

  • Lead on organisational brand and key messages, including creating and maintaining appropriate and consistent tone, that is channel appropriate
  • Devise a suite of organisational publications, literature, and marketing materials to raise awareness of KidsOR and to advocate for the need for global children’s surgery
  • Identify issues that could potentially damage KidsOR’s reputation and recommend actions to mitigate this risk
  • Plan and deliver internal communications to ensure our colleagues are connected across the organisation and briefed on key communications priorities

Person Specification

Experience

  • Experience of developing and executing a multi-channel communications plans
  • Experience of developing and delivering effective PR campaigns
  • Experience of delivering data-driven digital campaigns based around audience as well as setting campaign KPIs and tracking digital activity
  • Experience of cross-team working to develop engaging communications content

Knowledge and Skills

  • Excellent communication skills; creating compelling and persuasive content for a range of audiences
  • Strong interpersonal skills with the ability to build strong working relationships
  • Excellent organisational skills, including the ability to work to tight deadlines
  • IT skills, including skilled in working with Content Management Systems (CMS)
  • Good understanding of SEO and Google Analytics to create insightful reports

Personal Qualities

  • Positive attitude of perseverance and innovation
  • Professional and friendly approach
  • Proactive with drive and enthusiasm to carry out projects to conclusion
  • Flexible and adaptable to the needs of the role
  • Proactive in learning new technology and tools

Application notes

Please send your CV and covering letter of no more than two pages stating why you are interested in the position to: hello@kidsor.org Please put Head of Communications as the subject.

The closing date is Monday 6 June at 5pm.

Interviews will be held on 9th and 10th June.

Please note in line with GDPR, all personal documents (CV's, Cover Letters, etc.) are deleted and destroyed as soon as the applicable position has been filled


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