Top job! Marketing Manager

  • Full time
  • £38,561 – £41,837
  • Edinburgh / Hybrid
  • Closing 29th May 2022


  • Advertised from 12th May 2022
  • 35 hours per week

Role

Sight Scotland and Sight Veterans are relatively new brands, with the sister charities changing their names in October 2020. We have an ambition to reach everyone with sight loss across Scotland. We are seeking a creative Marketing Manager to design and lead marketing campaigns to promote our brand and attract new service users to the organisation. This is a varied role spanning across all marketing channels, ranging from TV, radio and outdoor advertising to digital channels and printed collateral.

Key duties include:

  • Plan and commission marketing and advertising campaigns, liaise with media buyer and design agencies, analyse and report on outcomes
  • Champion the brand
  • Commission, plan and deliver market research and analysis
  • Lead on customer service delivery and standards
  • Plan and ensure delivery of marketing and communications collateral
  • Oversee the development of the website and liaise with web developer
  • Line manage marketing communications staff
  • Identify and target stakeholders with appropriate materials and messaging
  • Lead on the organisation of high level events, including official openings, open days, visits by politicians and other dignitaries

To do this role, you will have:

Professional experience of:

  • Working in a marketing role at a senior officer or manager level
  • Developing and implementing successful customer acquisition marketing campaigns online and offline
  • Producing marketing collateral
  • Working with external agencies to deliver marketing activities and campaigns
  • Project management and effective planning and evaluation
  • Event management
  • Managing websites
  • Brand management

Knowledge of:

  • Marketing campaign planning and analysis
  • How data protection legislation impacts on marketing
  • Digital marketing techniques
  • Data analysis skills
  • Customer service

Skills:

  • Excellent grammar and a high level of written communication skills
  • Ability and confidence to deliver face to face presentations
  • Relationship building, both with internal and external stakeholders, including at senior level
  • Team working and interpersonal skills

What we can offer you:

  • Generous annual leave entitlement
  • Generous pension scheme
  • Access to learning and development opportunities
  • Employee Assistance Programme
  • Cycle to Work scheme
  • And many more, please visit our website for more information

Application notes

To find out more and to apply, please visit our website.


Downloads