This vacancy has now closed

Digital Marketing Manager

  • Full time or Part time
  • £34,000 – £38,000
  • National Office, Glasgow
  • Closing 20th May 2022

  • Advertised from 11th May 2022
  • Part or full time/Happy to discuss


The Spark is a leading provider of couples counselling, marriage counselling, individual counselling, youth counselling and family counselling services in Scotland. We are also the biggest provider of school-based counselling services in the country, supporting thousands of children and young people each year with counselling.

As an SQA approved training centre, The Spark is at the forefront of counselling and mental health training services. Ranging from introductory courses in mental health first aid to advanced diplomas in counselling and psychotherapy theory and practice, The Spark provides pathways for individuals seeking a new career in counselling from trainee to supervisor levels.

About the role

The role will manage all aspects of The Spark’s digital strategy and engagement activities, maximising the organisations profile across multiple platforms.

  • Developing, managing and evaluating digital marketing campaigns across multiple channels including pay per click, social media, SEO, SEM, Google Ads and Google Grants to achieve lead generation and strategic objectives
  • Evaluating and reporting on ROI for all digital marketing activities against KPIs
  • Developing, managing and evaluating content and social media strategy for the organisation
  • Managing the digital publishing schedule and setting content deadlines and collating content from colleagues
  • Ensuring the organisation’s website adheres to organic SEO best practices
  • Managing day-to-day operation of the organisation’s website, social media platforms and e-communications, including:
    • Managing all front-end elements of the website via CMS
    • Writing regular content and ghost-writing articles on behalf of colleagues for the web
    • Managing customer databases, writing, collating and sending regular e-communications
    • Managing website analytics, providing regular reports and analysis to management, external funders and stakeholders, and provide strategic recommendations for future activity
    • Producing engaging, unique and accurate content for the website and digital channels
  • Working with internal teams across Customer Service, Training and School Services to develop, implement and evaluate project-specific digital marketing campaigns to achieve strategic objectives
  • Appointing and working with external agencies where appropriate to provide:
    • Website technical support
    • Website development including usability, design, content and conversion
    • Digital assets and content
  • Responsibility for planning and budgetary control of all digital marketing activities
  • Communicating with partners in relation to digital marketing activities
  • Researching and identifying new digital marketing opportunities
  • Contributing to industry blogs and online publishing platforms

Reasons to work with us

  • Generous annual leave entitlement
  • Excellent training & development opportunities
  • Flexible working
  • Company pension scheme
  • Glasgow Credit Union Savings Scheme

Application notes

To be considered for this exciting opportunity with The Spark please complete an application form and return to us at

Closing date for applications: 12 noon on Friday 20th May 2022

Interviews are expected to take place in Glasgow.