This role really is at the heart of Social Bite and what we do. The PR and Social Media Manager will be responsible for the communications Social Bite produces externally, shaping key messaging and ensuring what we are saying – and how – is effective. Through excellent communications, optimised across various platforms, the goal is to raise our profile, catalyse an increase donations to the charity, and raise awareness of the issues of homelessness.
We’re looking for someone who is passionate about comms and has experience in delivering and growing social media, PR, and can translate services, projects and campaigns into engaging content. You will report into the Head of Individual Giving and Marketing, but work closely with our co-Founder, Chair, Director of Fundraising and Partnerships, Head of Social Impact, Commercial Director and more.
Your key objectives will be to:
1. Create and implement an external communications, media and content strategy – to maximise the success of key campaigns, awareness of social impact projects, and ‘always on’ activity across the Social Bite group.
2. Lead on content creation, scheduling and delivery for all social media platforms – increasing following and engagement.
3. Lead on all media and press activity for Social Bite, managing day-to-day relationship with PR agency.
4. Influence key messaging across the organisation and the brand positioning of Social Bite across the group.
5. Advise on partner communications strategies and content, to ensure opportunities for engagement and awareness are maximised.
About Social Bite
As a charity and social business, our vision is that everyone has a safe place to call home. We provide homes, jobs, food and support to empower people to transform their own lives.
We began as a small sandwich shop in Edinburgh in 2012, offering jobs and free food to people affected by homelessness. We’re now expanding our projects across the UK, on a collaborative mission to end homelessness.
We help people break the cycle of homelessness through innovative supported employment and housing solutions and give out over 250,000 items of free food year-round through our coffee shops and community networks.
We build lasting relationships, as we believe that through positive connections people can transform their lives. We use food, homes, and jobs as tools of engagement that can enable everyone to reach their potential. Our national and global campaigns have shifted the cultural dial on homelessness and our work has been championed by George Clooney, Will Smith, Sir Chris Hoy and The Duchess of Cambridge. A number of our team have been homeless themselves.
Our flagship events in 2022 included: Break the Cycle with Sir Chris Hoy which saw over 1,000 participants riding 60 or 20 miles across the central belt of Scotland alongside a virtual challenge for supporters across the UK; and the Festival of Kindness – our Christmas appeal aiming to distribute 300,000 Christmas meals, food packs, gifts and essentials to people who are homeless and vulnerable this winter – which includes Tree of Kindness installations in London, Edinburgh, Glasgow, Aberdeen and Dundee throughout December.
The Social Bite Group operates five shops in four cities in the UK, a Central Kitchen, an online shop and postal brownie business, a portable coffee cart, a partner restaurant Vesta Bar & Kitchen, concession sites within corporate businesses, a food distribution network and a Head Office which carries out our charitable projects.
Join the movement to end homelessness.
Thank you for your interest in this role! We’d love you to apply.
Application process: please send your CV and a covering email to email@example.com by 9am on Monday 12th December 2022.