Digital Marketing & Social Media Executive

  • Full time
  • £28,072 – £31,081
  • Edinburgh (hybrid of home and office working)
  • Closing 10th October 2022


  • Advertised from 22nd September 2022
  • 35 hours per week
  • + 8% employer pension contribution

Role

Do you have proven experience of delivering digital communications to engage audiences? As our Digital Marketing & Social Media Executive you could soon be playing an important role at the heart of our Digital & Marketing Communications Team.

About Changeworks

Changeworks’ vision is for a world where everyone is able to live, work and enjoy life with a low carbon impact. We recognise climate change is the most significant threat to the environment and our way of life.

Passion, integrity, innovation, collaboration and empowerment are the values which drive us.

We are Scotland’s leading environmental charity delivering solutions for low carbon living. A trusted expert with over 35 years’ experience. Our current strategy has four goals:

  • Accelerate the improvement of energy efficiency of buildings
  • Effectively deploy renewable and low carbon solutions
  • Deliver an integrated community approach to low carbon living
  • Reduce fuel poverty

About the team

Our new Digital & Marketing Communications team has been established to transform the way that Changeworks engages with our audiences and will lead on organisational and service marketing alongside developing our digital presence. The team overall is responsible for evolving our brand, positioning the organisation as a thought leader and expert, increasing our profile and driving more people to adopt a low-carbon life. Changeworks is currently going through a major brand and digital transformation which result in a new website and a fresh, exciting new look. As our Digital Marketing & Social Media Executive you’ll play a major part in these activities.

About the role

You will ensure Changeworks engages effectively with our stakeholders, funders, customers and the general public through increased social media activity and as part of the wider digital marketing function. You will use your excellent communication skills to develop and deliver engaging content that is relevant to our diverse audiences.

This is an exciting opportunity for a creative and driven communicator to take the lead on the paid and organic functions of our social media channels. As Changeworks looks to expand its work and reach, this new role will support us is in building engagement and awareness of Changeworks’ role in Scotland’s environmental sector.

You will drive our digital campaigns both organically, as well as deliver our paid advertising campaigns, and work alongside the wider marketing team to create innovative content to drive increased numbers of stakeholders and customers to the Changeworks website and its different functions. You’ll also have space to focus on automation and optimising our processes to drive performance.

About you

You will have experience of working in social media, including managing paid social campaigns across a number of social platforms. You will have relevant experience of B2C social media community management on behalf of a major brand, media owner or not-for-profit organisation.

You will have experience of placing online adverts via social media, paid search (PPC) and Google Ad campaigns as well as managing Google Grants, optimising performance to ensure we reach our audiences.

You will have experience planning and writing engaging digital content including managing video content creation (directly or through an agency or video producer). You’ll also have extensive experience of developing and delivering engaging social media content and communications across different channels with creative flair.

You will have used social media management and analysis tools to drive performance improvement.

You will be an outgoing and confident individual with excellent communication and organisational skills.

At Changeworks, we welcome and encourage applications from everyone.

Benefits

Joining Changeworks means you become part of an exciting and innovative organisation that really cares about its employees. You’ll receive full training plus coaching and mentoring.

Changeworks is a great place to work. We hold Investors in People Platinum accreditation (something only a few organisations in Scotland have), and we were nominated for employer of the year by the Edinburgh Chamber of Commerce this year. Our staff overwhelmingly would recommend us as an employer too.

The Climate Emergency has resulted in ambitious national targets to reduce carbon emissions from the built environment and reduce rates of fuel poverty. This has driven a significant increase in the number of pilot and large-scale interventions delivered by Changeworks and external organisations in this area. These include area-based domestic energy efficiency retrofit and decarbonisation projects and programmes.

We are a growing organisation, and this role is crucial to the delivery of our ambitious objectives. We want to decarbonise homes in Scotland on a massive scale, and that needs talented individuals like you to help us deliver on our objectives.

We offer a wide range of staff benefits including flexible working, bike to work scheme, an excellent pension scheme and 26 days paid holiday plus 9 public holidays per year.

At Changeworks, we welcome and encourage applications from everyone.

Application notes

To apply: please visit our website to complete an online application - Working at Changeworks | Changeworks

Closing date for applications: 11am, Monday 10 October 2022

Interviews: Week commencing Monday 17 October 2022

For further information about this post please contact Neil Hawkins on 07881 022787 or nhawkins@changeworks.org.uk.

Changeworks ~ delivering positive low carbon living