goodmoves

This is an excellent opportunity for a disabled person (including D/deaf) to gain valuable experience in marketing and communications by using insights from market research to effectively promote and adapt the branding of a leading premium spirit brand.

Organisation profile:

Edrington’s vision is to give more by building the world’s leading portfolio of exceptional super premium spirits and we will do that by becoming the world’s leading super premium brand builder. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category. We have strategic partnerships with Tequila Partida and Wyoming Whiskey in the dynamic Tequila and American Whiskey categories. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal premium rum from the Dominican Republic.

We employ over 3,500 people in our wholly owned and joint venture companies, with over 70% employed overseas. The success of our strategy is based on the skills and dedication of every person in our business, from distillation and coopering to our brand and commercial management teams. We bring in exceptionally talented people and give them the tools and support required to be the best they can be, every day. We provide a comprehensive training and development programme for all employees, regardless of their role.

Giving more is woven into the history and fabric of our business in a way that is unique to the industry and we are proud to support every employee in becoming involved with the charitable causes they feel passionate about, helping them volunteer, raise funds and make a positive contribution to their communities.

Website:www.edrington.com

Internship overview

To help support the Insight team, providing marketing and commercial teams with actionable findings on a range of insight challenges. These will cover market and category understanding, Brand health, Brand positioning, and marketing effectiveness as well as deepening the understanding of our consumers and the trends that impact them.

As well as specifically supporting the Brand team with growth planning preparation, target audience understanding and competitive learnings. This will be done via a range of our tools and techniques including communications, social listening, digital, market data and insight projects.

Main duties and tasks

• Work with the Power BI team to develop an Ambassador Action Plan, that covers data collection, dashboard development and data usage. Ensuring that The Brand Ambassador Community become “super users” of Power BI.
• Provide project management support to the Insight team throughout major strategic market, category and consumer understanding projects.
• Support the Insight team on delivering the key evaluation and marketing effectiveness learnings for the brand, working with our communications, digital and new product teams to co-ordinate data and information to ensure that we understand the impact of our key initiatives against their objectives.
• Sharing findings from research with marketing teams and working with them to generate actionable insights in an engaging, and inspiring way.
• Supporting the Brand team with growth planning preparation, target audience understanding and competitive learnings across communications, digital and industry data.
• Gather and share industry news, new releases, communications, events and trends to ensure the teams are up to date with the latest information.
• Update and manage the teams Sharepoint site to provide access to the global and local markets are all aware and have access to the latest reports, through pieces, creative inspirations and learning documents.
• Support team on agency management.

Person Specification:

Essential skills and experience

• Ability to analyse, interpret and present data in an engaging and inspiring way
• Knowledge / experience of digital and brand marketing, marketing data analyse, segmentation and consumer trends.
• Highly numerate with strong analytical skills
• Ability to analyse information and identify conclusions and implications
• Strong interpersonal skills – able to build strong working relationships with people throughout the business and partner agencies
• Well organised with strong project management skills
• A Degree / HND / HNC in Marketing related discipline is desirable.
• Have a clear need for the opportunity, and be able to show how it will help you overcome barriers to achieving your career goals. (this is assessed in the sections motivation for applying, skills development, and current employment status.)
• Must define as Deaf or disabled which includes physical, sensory and mental impairments, autistic spectrum, learning disabilities, learning difficulties such as dyslexia or long term health conditions. (You do not need to give details in the supporting statement unless you wish to. If you do, this will not be removed from the application before the shortlisting panel sees it.)

Additional Information

If you would like to discuss this opportunity with the employer prior to submitting your application, please contact: Sara Harrison at sara.harrison@edrington.com

If you would like to discuss your application please contact the internships team by email interns@inclusionscotland.org.