This is an excellent opportunity for a disabled person (including D/deaf) to gain valuable experience in marketing and communications by using insights from market research to effectively promote and adapt the branding of a leading premium spirit brand.
Organisation profile:
Edrington’s vision is to give more by building the world’s leading portfolio of exceptional super premium spirits and we will do that by becoming the world’s leading super premium brand builder. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category. We have strategic partnerships with Tequila Partida and Wyoming Whiskey in the dynamic Tequila and American Whiskey categories. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal premium rum from the Dominican Republic.
We employ over 3,500 people in our wholly owned and joint venture companies, with over 70% employed overseas. The success of our strategy is based on the skills and dedication of every person in our business, from distillation and coopering to our brand and commercial management teams. We bring in exceptionally talented people and give them the tools and support required to be the best they can be, every day. We provide a comprehensive training and development programme for all employees, regardless of their role.
Giving more is woven into the history and fabric of our business in a way that is unique to the industry and we are proud to support every employee in becoming involved with the charitable causes they feel passionate about, helping them volunteer, raise funds and make a positive contribution to their communities.
Website:www.edrington.com
Internship overview
To help support the Insight team, providing marketing and commercial teams with actionable findings on a range of insight challenges. These will cover market and category understanding, Brand health, Brand positioning, and marketing effectiveness as well as deepening the understanding of our consumers and the trends that impact them.
As well as specifically supporting the Brand team with growth planning preparation, target audience understanding and competitive learnings. This will be done via a range of our tools and techniques including communications, social listening, digital, market data and insight projects.
Main duties and tasks
Person Specification:
Essential skills and experience
Additional Information
If you would like to discuss this opportunity with the employer prior to submitting your application, please contact: Sara Harrison at sara.harrison@edrington.com
If you would like to discuss your application please contact the internships team by email interns@inclusionscotland.org.