Love to Ride
Love to Ride

Love to Ride believe the world is better when we are healthy, happy, energised and more connected to our communities. A social business of passionate, fun people, the Love to Ride team have developed an award-winning behaviour change programme and the single best online applications and local initiatives to support more people riding bikes more often.

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Community Engagement Manager (CEM)

  • Part time
  • £32,500 pro-rata
  • West Lothian
  • Closing 5th July 2021

We are recruiting a Community Engagement Manager (CEM) to join our project in West Lothian.

Initially, the CEM role will ideally be delivered during July, August and September and into early October 2021

Love to Ride

Love to Ride is the online platform that gets more people riding bikes. With 15 years’ experience in delivering successful behaviour change projects right around the world, we have a solid reputation as a specialist social business creating positive change.As well as encouraging existing riders to ride more often and commute by cycle, we also support people returning to or completely new to cycling. Our year-round programming - Ride365 - gives seasonal campaigns, online activity and social engagements, also providing information, incentives and encouragement to overcome real and perceived barriers. We then monitor, measure and report on the outcomes.

Check out this animation to learn more about how we achieve actual behaviour change

We believe…

We believe that life is much better when we feel happy, healthy, energised and connected to the people and places around us. We believe riding a bike has so many benefits to us individually, to our communities and our world. We know how great it feels to ride and we want more people to experience this feeling too.

Our Mission

Is to create, maintain and deliver the very best online platform and behaviour change programmes in the world, that are proven to get more people riding bikes more often. The rest will follow.

Background to the CEM roles

Community Engagement Managers work in a single UK location to promote and support our flagship year-round programme – Ride 365. This includes Cycle September (previously the National Cycle Challenge), the centrepiece of our annual programme in the UK, as well as Winter Wheelers in December, Ride it Out in March, and Bike Month in June. Each regional project is supported by a local, regional or transport authority client, with funding from central Government departments such as DfT, Public Health or other sources.

Cycle September is a fun, free competition between workplaces and individuals to see which can encourage the most employees and people living or working in the target area to cycle. The organisations and departments that earn the most points for riding and encouraging will win. There are 7 size categories to level the playing field and incentives and rewards for individuals who play an important role in making the programme successful. Points are heavily weighted towards encouragement because we’re all about getting more people on bikes.

The Scope of the CEM roles

The purpose of this role role is to successfully deliver the Ride 365 and Cycle September programme, by encouraging organisations, communities and individuals to take part. An aim of this role is to enable ‘new-riders’ or ‘non-riders’ to participate and for this group to be around 20% of all participants. The focus will be on working with existing riders to encourage new or inexperienced riders to participate. A bonus payment will be linked directly to a performance ‘stretch target’ and included within your agreement as a contractor.

The primary roles and responsibilities of the CEM are to:

  • Encourage organisations to register and participate. This will involve: contacting workplaces by phone, email and in-person (with both warm and cold leads); giving presentations; meeting with relevant staff & selling in the concept of Love to Ride; supporting media activity; distributing marketing materials to bike shops & co-promoters, on cycle paths & on parked bicycles; promotion at local events etc.
  • Act as a central liaison for stakeholders and project partners, developing and maintaining effective working relationships and providing regular progress reports.
  • Contact and engage local partner organisations and encourage them to promote the Challenge externally to their local networks.
  • Source and manage locally sponsored incentives and prizes.
  • Identify suitable ‘Champions’ within participating organisations, develop effective working relations with them and provide on-going support so that they can promote Love to Ride internally and succeed at getting a high number of colleagues participating in the programme.
  • Deliver registration packs to Champions and them to enable internal promotions at their workplace.
  • Provide excellent customer service to all participants and workplace Champions.
  • Distribute prizes to winning individuals and organisations.
  • Carry out monitoring activities to help evaluate the programme, e.g. collection of individual and group case studies.
  • Carry out any other duties defined by the Love to Ride Project Manager that may be necessary to further the aims of the programme.
  • Work alongside the client teams, to deliver a highly effective programme of activity, enabling it to become an ongoing and successful programme, promoting positive change.

Person Specification

As the CEM, you will be a friendly people-person who is excellent at building relationships and capable of representing Love to Ride in a professional manner. An enthusiastic, quality-driven self-starter, you will also have a can-do attitude and a structured approach to your work. The ideal candidate will have the following skills and experience:

  • Excellent interpersonal and communication skills
  • Strong organisational skills, with a target-orientated approach
  • Dedicated ‘make it happen’ attitude
  • Effective at developing and maintaining relationships at all levels
  • Confident to work independently
  • Knowledge of the region, community and business sector
  • A high degree of IT literacy and demonstrated use of online applications and tools
  • Ability to communicate and collaborate effectively with people in a wide range of workplace settings, from large public services and corporates to SMEs and local businesses and communities and other local groups and stakeholders

Reporting and working locations

As CEM you will report to the designated Project Manager at Love to Ride. However, the role is best facilitated from an appropriate regional base, such as the client offices or cycling hub for example. This is dependent on the recruited individual(s), availability of desk space and evolving guidance under the ongoing C19 pandemic. Home office and/or remote office working will be required, so this role will suit someone who generally has a flexible approach to their working environment.


This position is a fixed-term contract for an independent contractor working a minimum of 50 days over a 3-4 month period from July to October 2021. Some projects may also secure extra funding for more LPM days after this initial delivery period, as our engagement and support work is ongoing.

The contractor rate is £125 per 7.5 hour day worked, so in this case 50 days = £6,250 + bonus. The package is the pay equivalent of a £32,500 pro-rata salary. The bonus of up to £1000 will be made available based on achieving or part achieving specific targets around engagement levels and within the programme delivery timeframe.

In Summary

If you think you would be a great match for this Community Engagement Manager role, live locally or within the target region and have what it takes to help us deliver a successful and highly engaging local programme, we look forward to hearing from you soon.

View the live platform here: